A Canadian commercial tire dealer in British Columbia has built a strong sales record with the Forlander 11R22.5 tyre FR208 and FR206 Plus drive models. Over 18 months, the dealer supplied these 11R22.5 tyre products to regional fleets operating in mountainous terrain and coastal highways. The results show how the right commercial truck tire partnership can drive both dealer revenue and customer retention.
I. Client Background
A tire distributor based in Kamloops, British Columbia serves logging, mining, and long-haul fleets across the Interior and Coastal regions. The dealer stocks multiple 11R22.5 truck tire brands for mixed winter and summer operations. Fleet customers demand reliable traction on mountain passes and durability on rough resource roads.
II. Previous Challenges
The dealer faced three issues: frequent customer complaints about drive tire traction on ice and snow, short tread life on logging access roads, and inconsistent supply from overseas brands. Fleet managers wanted a dependable tire in Canada that could handle severe winter conditions without sacrificing highway fuel economy.
III. Forlander 11R22.5 Tyre Solution: Commercial Drive Tires for Canadian Fleets
The dealer introduced a two-tire strategy built around Commercial drive tires:
- FR208 Drive Tire (11R22.5, 18PR): Low rolling resistance for fuel-efficient long-haul applications. Ultra-deep tread (21.5mm–23.0mm) with closed shoulder design promotes even wear. Available in 11R22.5 and 11R24.5.
- FR206 Plus Drive Tire (11R22.5, 18PR): Transverse pattern grooves deliver strong traction. Open shoulder design reduces stone entrapment and provides self-cleaning capability. 23mm tread depth for long mileage. Load Index 149/146K.
IV. Performance Results
After 18 months of dealer sales:
Winter traction: FR206 Plus reduced wheel spin on mountain grades; fleets reported fewer drive tire roadside events.
Tread life: FR208 maintained good remaining tread depth after mixed-terrain use.
Dealer sales: The dealer increased drive tire revenue by 28% as fleets reordered.
Customer retention: Three major fleets switched 100% of drive positions to Forlander.
V. Client Feedback & The Future
“The Forlander FR208 and FR206 Plus meet our customers’ requirements for winter traction, fuel economy, and tread life,” said the dealer’s sales manager. “Fleet drivers will take nothing else into the mountain passes during winter.” The dealer plans to expand Forlander stocking to all 11R22.5 and 11R24.5 sizes and introduce the FR208 to new mining fleet accounts in 2027.
